Rankings

Here are the Top 25 “Network Marketing / Direct Selling” companies by 2024 revenue using the DSN Global 100 (2025 list) as the ranking spine.

Top 25 (DSN Global 100, 2025 list, based on 2024 revenue)

  1. Amway — $7.4B
  2. Herbalife — $5.0B
  3. eXp Realty — $4.6B
  4. Natura &Co — $4.2B
  5. Vorwerk — $4.1B
  6. PM-International — $3.22B
  7. Primerica — $3.07B
  8. Coway — $3.0B
  9. Utility Warehouse — $2.59B
  10. doTERRA — $2.0B (DSN lists doTERRA as a non-reordered add due to timing)
  11. Atomy — $1.83B
  12. Nu Skin — $1.73B
  13. World Financial Group — $1.5B
  14. Real Brokerage — $1.26B
  15. Ambit — $1.03B
  16. USANA — $855M
  17. Family First Life — $775M
  18. Betterware / BeFra — $689M
  19. Oriflame — $659M
  20. Medifast / OPTAVIA — $603M
  21. OMNILIFE — $584M
  22. PPLSI / LegalShield — $561M
  23. LifeWave — $555M
  24. Hy Cite — $487M
  25. Scentsy — $472M